Irresistible Bliss

Italy calls. Giorgetto answers.

Image: Museo Alfa Romeo

During the Spring of 1960, Giorgetto Giugiaro was faced with something of a dilemma. Having accepted an offer to replace the recently departed Franco Scaglione as lead designer at Stile Bertone, the 22 year old artist and designer[1], formerly part of FIAT’s centro stile team was just settling into his new position when he received notification of his compulsory national service. Giugiaro had recently completed the designs for the Alfa Romeo 2600 Sprint and Gordon Keeble GT, Bertone’s studios were abuzz with activity and with a new commission for a compact Alfa Romeo GT, the young designer wanted to get on with work, not play soldiers.

Of course this troubling state of affairs also presented Nuccio Bertone with something of a headache. Obtaining Giugiaro’s services had proven something of a coup, but since military regulations seemingly forbade conscripts to Continue reading “Irresistible Bliss”

Missing the Marque: Alfa Romeo 166

The automotive world had high hopes for Alfa Romeo’s late-’90s large executive saloon, but disappointment was not far away. We remember the Alfa 166.

1998 Alfa Romeo 166. Image: carandclassic.co.uk

The unveiling of the Alfa Romeo 156 at the Frankfurt motor show in September 1997 was cause for celebration amongst the Alfisti and, more generally, for all who love the automobile as an art form and expression of style. Following two decades of increasingly divisive and unhappy rectilinear designs, Alfa Romeo had produced a car of rare beauty. Its curvaceous, sculpted form received a hugely positive welcome, and sales started briskly.

Alfa Romeo’s next task was to Continue reading “Missing the Marque: Alfa Romeo 166”