Autour du Virage

Last of the old-school bespoke Aston Martins.

Aston Martin Virage. Image: supercars.net

There is a somewhat hackneyed old joke that summarises the colourful history of Aston Martin rather well:

Question: “How do you make a small fortune in the automotive business?”

Answer: “Spend a large fortune on a prestige British luxury car manufacturer.”

Over the company’s 108-year history, Aston Martin has changed ownership ten times and left most former owners, if not bankrupt, then rather poorer for the experience. Such is the allure of the marque name that a succession of wealthy and (mainly) smart and business-savvy individuals (and the Ford Motor Company) have thrown their hat in the ring, thinking that this time, it will be different. Continue reading “Autour du Virage”