Ford has announced another turnaround plan. Five thousand jobs to go in Germany, others in the United Kingdom.
The news is reported here and here and, of course, here. “Some of the losses in Germany come from ending production of the C-Max minivan, one of the products Ford will stop making as it reduces its portfolio to more profitable models,” said the FT**.
Why are Ford hacking at the payrolls? Ford’s market share has declined roughly two percentage points of the EU market, from a little over 8% to just under six. That’s actually quite bad because it represents a 25 % drop in absolute terms. Only the fact the market grew a bit overall mitigates that decline.
Continuing this month’s Ka-fest at DTW, we turn our thoughts to a South American curiosity. While Ford of Europe outsourced the difficult second Ka iteration to Fiat Automobiles S.p.A, Ford do Brasil did things rather differently.
The Brazilian Novo Ka went on sale in January 2008, nine months before the European replacement for the 12 year old original. The European car is not really a Ford at all, while the Brazilian car placed an ingeniously re-worked superstructure on its predecessor’s B platform, which originated with the 1989 Fiesta.
An encounter with the Ka’s more glamourous cousin has prompted Driven to Write to seek the word on the Street.
The 2002 Ford StreetKa was first shown at the 2000 Turin motor show as a concept, but its roots go back to 1996, when Ghia presented the Saetta, a teaser for that year’s Ka hatchback, but also the StreetKa’s direct forebear.
To mark the 20th anniversary of Ur-Ka’s debut, we don’t write about it.
We’ve spilled a good deal of ink over the Ka on Driven to Write over the past couple of years – too much, some might say. But with the car’s 20th anniversary now looming, one has to be seen to be doing something. So rather than retread old ground, the opinions of the foremost UK auto journalists of the time will have to suffice. Failing that of course, there’s always the narcotic Laurie Anderson soundtracked launch commercial – which is notable for showing no footage of the Ka at all*. Continue reading “Getting (back) Into the KA”
The forthcoming junior Ford represents the model’s biggest creative departure since the original version debuted twenty years ago. But is it really a Ka at all?
The original Ford Ka was a landmark small car. Intelligently designed, if poorly built; it sold strongly despite being saddled with an asthmatic nail of engine and a spectacularly rust-prone body. But in a sector up 10% over the first nine months of 2015, the current Ka held a less than mighty 13th position in the minicar sales table, with the Smart Forfour and Skoda Citigo nipping its heels. Continue reading “Sega to Saga: Ford’s Kompromised Ka”
A nice conceit with shutlines is to try to unite them inside a larger frame.
The 1998 Mitsubishi Colt (or Mirage) is not otherwise a very interesting vehicle. However, students of design might like to look again at the tail gate treatment. The lamps, screen and metal panel are enclosed inside one line which can be traced from the top of the rear glass all the way around to the bottom of the liftgate and back. It could have been done in a nicer fashion though. Continue reading “Theme: Shutlines – 1998 Mitsubishi Colt 3-door”
If you’re going to have a mid-life crisis, at least get a decent set of wheels.
It is a truth universally acknowledged that a man in his forties has a higher than average propensity to some form of mid-life introspection. As we know, the clichéd route to self-actualisation ranges from an inadvisable tattoo, to an inappropriate affair with a younger member of whichever gender he’s attracted to. Some choose to experiment with various derivations of the above. The more conventional opt for a sportscar or convertible. After all, just because you’re in the throes of a life event doesn’t mean you have to be original about it.
The Ford Ka, 1996 – 2009: one of the better and cuter designs of the last two decades.
The alternative Ford Ka concept followed the jelly-bean school of design that Ford had been exploring with the Taurus, Mondeo and the Puma. But in the internal design competition Ford Europe went for a radically different surface treatment of the same package and proportions. Continue reading “Theme : Cute Car Hall of Fame – 1996 Ford Ka”