Taking stock of the Mercedes-Benz CL55 AMG.
Exclusivity is a tricky balancing-act in the automotive industry, particularly for manufacturers who are (or aspire to be) regarded as ‘premium’ players. On the one hand, manufacturers need a level of sales that will allow them to amortise the ever-growing upfront investment required to develop new models, so they can ultimately return a profit. On the other hand, if their bread-and-butter models become too commonplace, the thin veneer of exclusivity could be stripped away.
Mercedes-Benz was, at one time, pre-eminent in maintaining its composure on this particular high-wire. City streets throughout Europe were thronged with smoky W123 200D taxis in mainly unappealing flat colours, yet the same car, in a nicer colour and (modestly) higher specification, was still the vehicle of choice for aspirational upper middle-class professionals. Continue reading “Modern Girl”