And What Is Wrong With Putting the Engine in Front of the Wheels?
Editor’s note: This piece first appeared on DTW in June 2014.
Audi are in danger of becoming the Phil Collins of the petrolhead world, an act that even people who know little about music like to cite as being a bit off. Speaking as someone who can, hand on heart, swear that he has no murky Genesis related skeletons in his youthful musical vinyl rack and hopes he’ll never hear ‘Against All Odds’ on the radio again, I’d judge that Mr Collins is no worse than many, and better than scores.
Changing fashion means that he has just become a lazy symbol for bad comedians and the generally undiscerning to latch on to in order to suggest, quite undeservedly, their musical connoisseurship. Likewise Audi. In bars and on motoring websites everywhere, you will hear the drone of “overrated and overpriced …. style over content …. they’re all designed on a photocopier …. no driver involvement ….. they’ll never really be premier league until they Continue reading “Audi – Always the Pretender?”
2004’s (B7) Audi A4 was a highly significant (re)design, if not entirely for the right reasons.
The four rings of Ingolstadt were a long time in the ascendant, frequently taking one step forward and several backwards, before hitting a more assured stride. Indeed, according to former design director, Peter Schreyer, it was at one time considered an embarrassment to Continue reading “Under the Knife – No Advance”
Today we take another look at the world of 1998, or at least one small part of it to do with car reviews. We end up considering the problem of judgements.
I should put my cards on the baize here and say I don’t remember reading this review, from Car magazine 1998 so I am digesting it for the first time tonight (it took two hours to read carefully). Isn’t that odd? This article has sat around for two decades before I noticed it the other night How did I miss it? In the late 90s I would keep a close eye out for Car in the newsagent shop and would devote a good evening to reading it more or less entirely along with a nice cigar or a few bad ones.
1997’s A6 saw Audi choosing bravery over stylistic torpidude. A lesson they could do well to re-learn.
By the early 1990s, Audi appeared to have run out of steam as the successes of the previous decade began to fade. Having lit up the automotive firmament with technological marvels such as the Ursprünglich Quattro coupe and the aero-influenced C3 100 / 200 series, the early ’90s saw the four rings of Ingolstadt comparatively becalmed.