2004’s (B7) Audi A4 was a highly significant (re)design, if not entirely for the right reasons.
The four rings of Ingolstadt were a long time in the ascendant, frequently taking one step forward and several backwards, before hitting a more assured stride. Indeed, according to former design director, Peter Schreyer, it was at one time considered an embarrassment to Continue reading “Under the Knife – No Advance”
Today we take another look at the world of 1998, or at least one small part of it to do with car reviews. We end up considering the problem of judgements.
I should put my cards on the baize here and say I don’t remember reading this review, from Car magazine 1998 so I am digesting it for the first time tonight (it took two hours to read carefully). Isn’t that odd? This article has sat around for two decades before I noticed it the other night How did I miss it? In the late 90s I would keep a close eye out for Car in the newsagent shop and would devote a good evening to reading it more or less entirely along with a nice cigar or a few bad ones.
After than initial inspection the magazine would float around the kitchen or sitting room to dip into when, say, I had to Continue reading “In Between Dawn and Daybreak”
This week Volvo showed off its new S60 saloon. We liked it. In 1997 Volvo put its S70 into the fray, up against the 528i SE and the Audi 2.8 3.0V.
Car magazine ran a giant test. Let’s take a look back and see what’s the same and what’s different and see if we can Continue reading “Among The Humans The Lichen Stands Tall”
1997’s A6 saw Audi choosing bravery over stylistic torpidude. A lesson they could do well to re-learn.
By the early 1990s, Audi appeared to have run out of steam as the successes of the previous decade began to fade. Having lit up the automotive firmament with technological marvels such as the Ursprünglich Quattro coupe and the aero-influenced C3 100 / 200 series, the early ’90s saw the four rings of Ingolstadt comparatively becalmed.
Consolidation was the operative word, the feeling along the Danube being that enough had been done to Continue reading “Four Ring Cycle”
