Beyond Infiniti (Part One)

Nissan’s luxury brand is reportedly facing another reinvention as its long struggle for relevancy continues. We examine Infiniti’s chequered history and ponder its future.

1989 Infiniti Q45 (c) Nissan Heritage Collection

When Toyota launched its first Lexus LS400 in 1989, the automotive world was simply stunned by the ambition and audacity of the Japanese automaker. Previously best known for vehicles that were carefully designed, well-built and reliable, but largely uncharismatic, Toyota had created a luxury saloon that easily matched and, in a number of respects, surpassed the best that either Stuttgart or Munich could offer. It was good enough to Continue reading “Beyond Infiniti (Part One)”