With total sales of over a million, the W168 Mercedes A-Class is possibly the best selling commercial flop ever. We chart its fall.
The 2012 announcement of Mercedes’ current-generation A-Class and its re-alignment in ethos and market position was viewed by most observers as an expedient business decision based upon 15 torrid years in the compact car game. While Daimler’s U-turn elicited little by way of overt criticism, it could equally be regarded as a potent symbol that the Stuttgart-Untertürkheim car giant had conclusively lost the argument. Continue reading “Fallen Star – 1997 Mercedes A-Class”
The 1993 Vision A and ’94 Studie A were everything the ensuing A-Class failed to be. A genuine Mercedes in miniature.
One doesn’t get to the size and scope of Mercedes-Benz by being incautious, even if at times, an element of risk is sometimes both prudent and necessary. For example, the W201 programme saw the German car giant risk a move downmarket, albeit one taken only after a great deal of consideration and iterative trial. That programme, instigated during the dark days of the post oil-shock 1970’s, wouldn’t see series production as the 190-series until 1982. Continue reading “Loss of Vision – 1994 Mercedes-Benz Studie A”
It may have been 2001 or 2002 when I said to myself that in the A-class, Mercedes had finally built a car to be driven and thrown away without a care.
I can even remember where I was when I had that thought, in a Wimpey housing estate carved from a chalk pit near Greys, Essex. Now, 13 years later, my mental note was verified. If you want to get access to Mercedes privilige, €580 is what you need for a 1998 A140 Elegance with 186,000 km registered. For an equivalent VW Golf with 185,000 km you will need €450. That’s exactly the same ball park. Continue reading “Mercedes’ First Wheelie Bin”