Initially the plan was to write about the Peugeot 406 Coupé, pictured below. The plan deviated when news came in that the Daihatsu Sirion+ celebrates its twentieth anniversary this month and as a present, I’ll give it some airtime.
James May is today one of the three huge faces carved out of the Mount Rushmore of motoring journalism, along with Richard Hammond and Jeremy Clarkson. In August 1998 he still wrote for Car magazine, and could be found offering interesting and balanced views. That month he wrote up the Daihatsu Sirion +, (ダイハツ シリオン in Japanese) as it was called officially.
A Suave Swansong. The 406 Coupé embodied values which had seen a Franco-Italian marriage survive and prosper for a generation. Sadly, it wasn’t to last.
At some unspecified point during the 1990’s something quite seismic took hold within Automobiles Peugeot. A profound cultural shift which saw a gradual jettisoning of not only the marque’s highly regarded engineering principles but also its reputation for dignified styling. Their long-standing association with carrozzeria Pininfarina was unravelling. PSA President, Jacques Calvet, believed to have been irked by the attention Patrick le Quément’s Billancourt studios were receiving, pressed Peugeot Style Centre chief, Gérard Welter for more visual excitement; a move which saw Welter poach rising star Murat Günak from Mercedes-Benz in 1994. Continue reading “Lion of Beauty – 1997 Peugeot 406 Coupé”