A noble project to mobilise rural India safely, the Tata Nano was a failure. Today we examine the reasons why.
The Tata Group is one of India’s oldest and largest industrial conglomerates. It encompasses a hugely diverse range of manufacturing and service companies, including steel, chemicals, consumer products, home appliances, energy, telecommunications, hotels, finance, investment and, since 1954, motor vehicles. Tata’s first domestically designed and built car was the 1998 Indica, a supermini-sized five-door hatchback that went on to Continue reading “Heroic Failure”
Today, we feature the CityRover, a cynical and poorly executed attempt to plug a perceived gap in MG Rover’s model range.
In 2000, the newly independent MG Rover found itself without a contender in the sub-B city car segment. As the formerly BMW-owned Rover Group, it had continued to field a version of the long-running 1980 Austin Metro, subject of three major facelifts before being renamed Rover 100 in 1994.
Despite its antiquity, it remained popular, at least in the UK, where it was valued for its compact size and nimbleness. A disastrous Euro-NCAP crash test in 1997 however, where the 100 received a uniquely poor one-star rating for adult occupant safety, caused sales to collapse and the model was discontinued the following year. Continue reading “Phoenix Follies (Part Two)”