Bodge Engineering and the International Market for Dogs

Between 1999 and 2002 GM sold the Oldsmobile Alero as the Chevrolet Alero in Europe. Not many found customers: 18 are advertised for sale in Europe compared to 119 Aston Martin DB9s  and 261 Lamborghini Gallardos. From €450 you can share in the American dream.

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The Alero replaced the Oldsmobile Achieva which was a cousin of the last Buick Skylark and the 1990-1998 Cutlass Supreme. We featured the Cutlass a while back. Around this time GM had turned to brandscape to try to distinguish its middle market brands. The Alero and the Intrigue had the job of Continue reading “Bodge Engineering and the International Market for Dogs”