Legend has it that Lexus’ engineers explicitly used the 1991 BMW E-36 version of the 3 series as a benchmark for their 1999 IS200, right down to giving it rear wheel drive and a straight six engine.
By the time the IS200 came out, the E46 had replaced the E36. The benchmark that Lexus had chosen was obsolete. At this point BMW had settled on a slow detachment from its roots as a “hard as nails” small sports saloon and was well on the way to becoming, in ordinary trim versions, a Munich Mondeo, though to be fair, that’s unfair to Ford’s Mondeo of the same period. As I see it, the car Lexus benchmarked was already Continue reading “Theme: Benchmarks – The Moving Goalpost”