Blowing in the Wind

A mid-decade blow-in from the US prompts some blue oval-based soul-searching.

(c) automobilemag

The car which was once so dominant that it came to embody an entire socio-demographic UK class is fading from sight. The decline of the Ford Mondeo signifies a number of things, but perhaps primarily that this, coupled with the recent withdrawal of the Edge SUV from UK market (owing to a lack of buyer interest) illustrates most starkly the upper limits of brand-Ford in 2019.

For clarity, I enclose the following sales figures. Last year the Mondeo racked up sales of 49,596 cars across the entire European region, while this year to July, 25,125 found new homes, suggesting that the model line will struggle to Continue reading “Blowing in the Wind”

Looking Back: 2000 Lincoln LS

260,000 examples in a six-year period isn’t bad.

2000 Lincoln LS. It looked questionable when new. Fifteen years later I see Astra wheel arches and crude detailing on the front bumper´s chrome: wikipedia.org
2000 Lincoln LS. It looked questionable when new. Fifteen years later I see Astra wheel arches and crude detailing on the front bumper´s chrome: wikipedia.org

The LS racked up a few awards, namely Motor Trend’s car of the year 2000 and it was nominated as American Car of the Year though it was pipped by Ford’s Focus and Audi TT. The LS was also Lincoln’s first attempt to fight off its reputation as a car for the nearly dead. That battle is reminiscent of Cadillac’s fight for a younger image, a fight Lincoln is still losing 15 years later. Continue reading “Looking Back: 2000 Lincoln LS”