The Exeo was an attempt at a D-segment offering on the cheap, but was the joke on SEAT?
Perhaps Erich Schmitt’s leylines and shakras had swirled his vision akin to adding milk to a caffeine drink. Internally known as the Bolero, the public knew the car as the Exeo (ex-ay-o) – a Latin derivation of exire meaning to Go Beyond. Herr Schmitt certainly did that.
With apologies to anyone who expected something else when Googling the term “Wholly Toledo”. I just wanted an amusing play on words so I could make this fake magazine cover:
The Seat Toledo. How often does this name come up? Answer: not very much. Yet since 1991, SEAT have been selling something tagged as such. Right now it’s a quite conservatively styled medium-small car with the neat conceit of looking like a saloon but actually being a hatchback. Haven’t we heard this before?