Death Of A Clown

The Exeo was an attempt at a D-segment offering on the cheap, but was the joke on SEAT?

Do you want to drive it into the pool darling, or shall I? Image: Autoevolution

Perhaps Erich Schmitt’s leylines and shakras had swirled his vision akin to adding milk to a caffeine drink. Internally known as the Bolero, the public knew the car as the Exeo (ex-ay-o) – a Latin derivation of exire meaning to Go Beyond. Herr Schmitt certainly did that.

Installed as Sociedad Espanola de Automobiles de Turismo president in 2006 under strict instructions from Ferdinand Piëch to Continue reading “Death Of A Clown”

Wholly Toledo: A Two Part Look At SEAT’s Ragbag Nameplate

With apologies to anyone who expected something else when Googling the term “Wholly Toledo”. I just wanted an amusing play on words so I could make this fake magazine cover:

If it doesn't exist, I will invent it. Wholly Toledo is the popular magazine for UK fans of the SEAT Toledo.
If it doesn’t exist, I will invent it. Wholly Toledo is the popular magazine for UK fans of the SEAT Toledo.

The Seat Toledo. How often does this name come up? Answer: not very much. Yet since 1991, SEAT have been selling something tagged as such. Right now it’s a quite conservatively styled medium-small car with the neat conceit of looking like a saloon but actually being a hatchback. Haven’t we heard this before?

Regular readers here will Continue reading “Wholly Toledo: A Two Part Look At SEAT’s Ragbag Nameplate”