A beer brewer, a candymaker, a travel agent(1) and a car manufacturer get together for a meeting…
It may sound like the opening line of a joke, but the vehicle you see here was the product of a serious business initiative. Incidentally, other representatives from various sectors in the consumer products industry were also part of the think-tank that gave birth to the WiLL brand at the turn of the millennium; the electronics giant Panasonic, a cosmetics company named Kao, and Kokuyo, a manufacturer of office furniture and stationery products. The aim of the venture was to Continue reading “Where There’s a WiLL…”
Imagine a thrilling Toyota Corolla. It existed, under another name.
In order to get any doubts out of the way this article is about the 2001-2004 WiLL Vs which Toyota designed, produced and marketed under the Will brand name. In order to clarify somewhat, various Japanese companies cooperated to sell their products through a channel aimed at younger buyers and they named this umbrella brand “WiLL“. As well as the cars, the Will brand covered beer, stationary, tourism, sweets and consumer electonics. Wouldn’t you love to Continue reading “Would They, Could They?”
Seeing one of these is something of an event so I went to town with the photography. This is very probably the same one I saw last time, in another part of town.
As well as its brief life, the iQ is famous for being a latter day Cadillac Cimarron. Aston Martin smothered iQs in leather and sold them as posh city runabouts. Aston Martin understandably don’t want to disown their heritage, yes. When you read this kind of text you feel they might have overdone it though: “Cygnet was conceived, designed and built as a true Aston Martin. Including the many synonymous design cues featured across our model range including authentic zinc side-strakes, distinctive bonnet meshes, iconic grille and the legendary badge”.
From time to time, I receive the occasional photo from the wild of some interesting automotive oddity from friends and family. Today’s subject however, I’m forced to admit, had me stumped.
Now, I consider myself to be reasonably authoritative on matters automotive, at least when it comes to the European industry anyway. Admittedly any putative knowledge tends to evaporate once we metaphorically cross the Atlantic but I have rarely if ever failed to correctly identify anything flung my way – until now. Even I had to admit defeat on this one.
What we are looking at is better known as a WiLL Cypha. I expect that unlike me, you (our informed and highly knowledgeable DTW readers) know your Japanese oddities and are incredulously shaking your heads at my ignorance, but for those who Continue reading “Ridicule is Nothing to be Scared Of”
Around the year 2000 there was a wave of concept cars that had geometrical themes. These stood out among a sea of concept cars that today, 15 years later, merely look concepty.
The geomechanical look cropped up on Japanese and American cars more than European ones. Only the Renault Modus van fits the theme and even then that might be because it’s a van.
What characterises the geo-mechanical look is that the main elements are not blended together; there are flat or flattish surfaces and quite small radii. The graphic elements of the windows and lights tend to be treated in such a way as to be sharp.
It’s safe to say the Mitsubishi SSS is not among the most talked-about concept cars. At this distance the reason it ended up going nowhere are also the reasons it looks intriguing today. Notice the way the lamps are submerged into dominant horizontal lines. The stated aim to Continue reading “That Was the Future: GeoMechanical Style”