Dreams Made Flesh

“The stuff of which dreams are made”, said the advertising copy in 2010. Ten years on, is the dream over for Alfa Romeo’s Giulietta?

(c) Alfa Romeo Press

Some matters in life are immutable. The changing of the seasons, Elon Musk’s twitter-happy thumbs, General Motors in retrenchment, Alfa Romeo in crisis. Because in an automotive landscape where virtually every once-certain nostrum seems on the cusp of being upended, the embattled Italian heritage brand nowadays appears an almost reassuring presence as it continues to tear at its own hem.

Certainly, that time-worn cliché suggesting that the darkest hour is just before dawn holds little succour for the Biscione of Milan, given that for Alfa Romeo, dawns have been about as frequent as they have been false. But even taking all this into account, the screw appears to be taking a further turn.

Last week, a number of news outlets reported that having already seriously scaled back production of the Giulietta hatchback at FCA’s Cassino plant, the decision has been taken to Continue reading “Dreams Made Flesh”

Looking Back: 2000 Alfa Romeo 147

I had high hopes for this car, the 147. It had 156 underpinnings and a noticeable increase in quality compared to its predecessors, the 145/146 pair.

2000 Alfa Romeo 147: gochecks.org
2000 Alfa Romeo 147: gochecks.org

The 147 appeared in the press in July 2000 and went on sale in October. As well as being a markedly more mature car than those it succeeded, it owed a little to the Tipo platform from 1988. Alfa declared that from the next model onward, the Multipla’s spaceframe system would be used. That didn’t happen. Continue reading “Looking Back: 2000 Alfa Romeo 147”