The author attempts to explain his violently opposed reactions to the design of the 2020 Rolls-Royce Ghost and 2022 BMW 7 Series.
In a comment appended to a recent piece on DTW, a reader asked me to elaborate on why I thought that the Rolls-Royce Ghost works as a design, whereas the latest BMW 7 Series* simply doesn’t. It is a good question, and one I have been pondering. In what follows, I will attempt to explain my thoughts. As ever, I should begin with the caveat that, while there are well understood principles of good design, I have no formal training in that field. Hence, my observations are simply those of an enthusiastic amateur, no more or less valid than any others, so I am very happy to be challenged on anything that follows.
Why the facelift failed to fix the BMW E65-generation 7 Series’ most egregious faults.
Someone much more literate in such matters than me once used the terms lumper and splitter in connection with automotive design. I find these terms useful and try to be a holistic lumper, but often find myself unduly irritated by what I perceive to be flaws in the detail execution, hence I am an inveterate splitter. This is why Adrian van Hooydonk’s(1) 2001 Siebener has always irritated me to an irrational degree, and why I feel the facelift did little to address its many flaws.
In the photos below, the blue car is the pre-facelift model, the grey is the facelifted version(2).
The most egregious of these flaws are to be found in the area of the rear door, rear quarter panel and C-pillar. The horizontal bodyside crease in the door skin appears to come to a dead stop when it reaches the door’s trailing-edge shut-line. It has to do so to avoid interfering with the curvature of the rear wheel arch. Actually, if you Continue reading “Raking the Embers  : Details, Details, Details”
Introducing the first of a four-day meditation from the DTW editorial team: reconsidering the E65 Siebener on its 2oth anniversary.
Why are we still discussing the E65? It’s because twenty years ago it mattered when BMW produced a new model. As a clear leader in automotive engineering, people interested in the intellectual challenges of designing better cars looked to BMW’s products for clues about the rate and direction of progress. Retrospectively, we still wonder about whether BMW’s thinking was wrong, ahead of its time or instructive. Or a combination of all three.
The E65 attempted to answer some pressing questions, offering solutions to the problem of a changing market, solutions that many did not understand at the time or could accept. The first change in the market related to Europe’s ageing population and a greater awareness of the urgent need to Continue reading “Raking the Embers  : Chi Non Fa, Non Falla”