Mazda jolts into electric life. We take a helicopter view.
Mazda think differently. They once took a rotary engine to Le Mans and won the race. They reinvented the small British sports car, firmly trouncing anything wearing an octagonal badge or hailing from Hethel. They made a sporting car, placing that high pitched, wailing engine into bodywork with funny rear doors – discussed almost as often as the rotary – and sold respectable amounts.
Today, toeing the line is in order; bigger, taller vehicles from the Hiroshima based manufacturer (but styled in Germany) have taken a tangent by listening, studying and evaluating what (some) folk aspire to. One cannot see the competition breaking sweat over this Mazda eXperiment-30 but for those who switch on more, an opportunity to Continue reading “The Red Dot Adds Anxiety”
Driven to Write profiles a refugee who made it in the new World.
During the early 1970s, it appeared as though Toyo Kogyo’s Mazda division had stolen something of a march on the auto industry. Alongside Germany’s NSU, Mazda invested heavily into wankel engine development and while Neckersulm’s all-in commitment saw them Continue reading “Rotary Survivor”
In April 2001 the first reports about Mazda’s rotary engine coupe-saloon RX-8 appeared. Production started in 2002. What happened then?
Behind the idea of the four-door coupe was that people wanted something more practical than a two-door coupe but liked the image and appearance of the classic hardtop sports car. The use of a compact rotary engine and a complex door concept allowed more space inside the cabin and the means to get at it without gymnastics. Continue reading “Looking back: 2001 Mazda RX-8”