Continuing our tour through the illustrious history of the Lincoln Mark line, illustrated by the brochures that promoted each generation.

Concerns about air pollution and a fuel crisis being about a change in direction for the Mark line.
Mark 4 1972-1976
The larger, heavier but less powerful Mark 4, again based on the Ford Thunderbird, ushered in the (often clumsily executed) federally required ‘5mph’ bumpers(1), but also introduced the successful Designer Series. America and its roads were changing in the early seventies: the exciting muscle cars were all but gone and there was a shift towards luxury and convenience features as regulations effectively strangled the large V8s with anti-pollution devices. Those big blocks had never been designed with low fuel consumption or clean emissions in mind, so any expectation of stirring performance had now become futile. Continue reading “On Your Marks (Part Two)”