What is good must also be beautiful — Wilhelm Maybach
As a member of the 21st Century ascendency you have become used to the finer things in life. Your cutlery is silver, your furnishings ornate and the staff just a bell push away. Luxury and ostentation is a way of life, so naturally, you demand your vehicle to announce this reality, to herald your self-importance. But rather than continue to state the bleeding obvious, we must Continue reading “Doll, Russell and Maybach”
As the New Millennium approached, Jürgen Schrempp, Daimler-Benz CEO appointee in May 1995, was a man on a mission. Schrempp believed that the company was something of a sleeping giant. While it was consistently successful and profitable, with products that were highly regarded, he believed there was much more that could be done to leverage the storied marque name and extract maximum value for shareholders.
Over the preceding decades, Mercedes-Benz had carefully nurtured a reputation for building thoughtfully designed and technically excellent vehicles that were market-leading in terms of quality, safety and durability. They were, by and large, cars that one chose with the head rather than the heart and were favoured by those who valued understatement and discretion over extravagance and notoriety.
The flagship S-Class was the perfect transport for senior politicians, bankers and captains of industry, allowing them to move unnoticed and in comfort, avoiding unwanted attention from opponents, competitors or inquisitive journalists. The sheer ubiquity of Mercedes-Benz’s most prestigious model in the business districts of major cities guaranteed the anonymity required to Continue reading “Act of Hubris”