Porsche announces a new spicier Cayenne. Is less more?
Amongst the delicacies on offer at the recent Geneva motor show was the debut of Porsche’s latest derivation of the eternal Nunelfer, a revision apparently so accomplished, our German Palexpo explorer was moved to observe; “Changes [to the Porsche 992] are actually minuscule, but they’re all so superbly executed that this must rank, from an aesthetic perspective as one of the finest 911s of them all.”
Porsche’s SUV trailblazer not such much established a new automotive sector combining seemingly opposing characteristics, but fully established the power of brand cachet.
The Cayenne didn’t save Porsche – the Boxster and 996 models so despised by Neunelfer anoraks did. And yet, the Cayenne is viewed mostly as a necessary evil, the high-margin, high-sales perfume that subsidises the artful haute couture.
Due to the Cayenne’s merits usually being considered relative (‘it drives great… for an SUV’; ‘it doesn’t look that bad’), the car isn’t viewed through the same prism as other automobiles that are not as inherently compromised.
A recent announcement by Aston Martin that it will go off road soon confirms that the ranks of aristo SUV’s are now filled, just about. Anything is now possible.
The Cadillac Escalade arrived first in 1999, an SUV from a marque known for limousines and stately sedans. Because Cadillac’s brand value lay in the ditch by then, nobody minded much: more kitsch, they said. However, it was an inspirational move from a brand that has often – though unintentionally – led the way. Lincoln dressed up a Ford pick-up to make it into the Blackwood in 2001 and got a three year run before really piling on the trim for the 2005 Mark LT. Continue reading “They’re All At It Now (nearly)”