Staring At Screens

The curious unimportance of visibility in modern car design.

2021 Cadillac Escalade. Image: GM Authority

An oft-noted, yet insufficiently regretted, development in car design in the past 20-odd years has been the ever-rising waistline of the average automobile; a development that, combined with increasingly thick window pillars, has had a seriously negative impact on visibility out of the car (not to mention the effect on interior ambiance).

Looking around at the flanks of cars nowadays, one might be tempted to Continue reading “Staring At Screens”

Fantastic Voyage

As Cadillac’s Johan de Nysschen prepares to stun the World with a flagship model, we look back thirty years to a previous attempt at shock and awe.

1988 Cadillac Voyage concept. Image credit: motor1

Throughout Cadillac’s rich and honourable a history of so-called dream cars, what distinguished the concepts of the marque’s heyday was that they accurately signposted the direction styling would take, whereas latterly, they appear to exist only in order to Continue reading “Fantastic Voyage”

Building On Daring

GM’s plans for Cadillac sound ambitious, but the gulf in product and perception terms facing the US luxury car brand appear to reflect that of another, more familiar luxury marque.

2018 Cadillac XT4 crossover. Image credit: autoblog

When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment.

Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to Continue reading “Building On Daring”

Sixteen Shells From a Thirty-Ought Six

Cadillac’s latter-day Art and Science design theme saw many fine concepts, but this perhaps was its finest.

Image: motorauthority
Image: motorauthority

For a company that has experienced as many false dawns as Alfa Romeo and as many brilliant unrealised concepts as Renault, the fact that latter-day success continues to elude Cadillac remains one of automotive’s more absorbing melodramas. Recently, exterior design director, Bob Boniface told an Automotive News reporter; “There’s still this misperception in the public’s eye that Cadillacs are these big, heavy cars that your grandparents used to drive. We haven’t built those cars in generations. But you almost have to overachieve in the messaging.” One can see his rationale. Continue reading “Sixteen Shells From a Thirty-Ought Six”