As Cadillac’s Johan de Nysschen prepares to stun the World with a flagship model, we look back thirty years to a previous attempt at shock and awe.
Throughout Cadillac’s rich and honourable a history of so-called dream cars, what distinguished the concepts of the marque’s heyday was that they accurately signposted the direction styling would take, whereas latterly, they appear to exist only in order to Continue reading “Fantastic Voyage”
GM’s plans for Cadillac sound ambitious, but the gulf in product and perception terms facing the US luxury car brand appear to echo that of another, more familiar luxury marque.
When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment.
Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to Continue reading “Building On Daring”
Cadillac’s latter-day Art and Science design theme saw many fine concepts, but this perhaps was its finest.
For a company that has experienced as many false dawns as Alfa Romeo and as many brilliant unrealised concepts as Renault, the fact that latter-day success continues to elude Cadillac remains one of automotive’s more absorbing melodramas. Recently, exterior design director, Bob Boniface told an Automotive News reporter; “There’s still this misperception in the public’s eye that Cadillacs are these big, heavy cars that your grandparents used to drive. We haven’t built those cars in generations. But you almost have to overachieve in the messaging.” One can see his rationale. Continue reading “Sixteen Shells From a Thirty-Ought Six”