There are some injustices one can never quite get over.
The rationale behind this series of articles on the former Jaguar design director’s creative legacy has been to evaluate what was achieved, while not shying away from justifiable criticism. Because we can probably agree that Ian Callum’s Jaguar-related back-catalogue is a somewhat uneven one. Part of this can be ascribed to factors outside of his control, but not all.
It’s been fourteen years now since the Jaguar R-D6 concept debuted at the Frankfurt Motor Show – a debut I can recall vividly. After years of stylistic Disneyfication under the staunchly conservative guidance of the likes of William Clay Ford and J. Mays, here was the first clear indication that Jaguar stylists saw a way out of the retro straitjacket.
Driven to Write ponders lost hopes with Jaguar’s 2003 R-D6 concept.
Most concept cars are created to invite a dialogue with the customer about the future, or at the very least, nudge them towards one the manufacturer has already committed to. However, in the case of the concepts prepared under the design leadership of Ian Callum, it was a little more akin to forensic research. With Jaguar’s styling atrophied under the weight of over two decades of introspection, it became a case of asking: ‘what would Sir William Lyons have done?’ Continue reading “Theme: Concepts – The Sir William Test”