Driven, Written: Work Conquers All

Continuing our Foundation Course in Dacia Studies, a DTW writer examines the outgoing model’s textual significances through a year and a half of real-life experience of a Sandero 1.0 Sce75.

Gérard Detourbet 1946-2019. Image: The Hindu Business Line

I have so far yet to drive a Logan or Duster, but over the last eighteen months I’ve run up lots of Sandero miles. Does it keep Louis Schweitzer and Gérard Detourbet’s vision alive?

Our Sandero was a collegiate purchase, and democratic principles applied. My favoured choice of car is made in the factory which gave us the Alfasud, but I was outvoted. FCA’s lack of regard for EuroNCAP ratings did not help my cause. Grim commerce and rules of procurement prevailed and we were treated to this ageing star of the developing world’s carmaking industry. Continue reading “Driven, Written: Work Conquers All”

Against all Odds (Part Two)

As part of Groupe Renault, Dacia has carved out a distinctive niche as a manufacturer of competent if unexceptional budget vehicles. Today we examine how this strategy has evolved over the past twenty years.

2018 Dacia Duster Mk2 (c) Dacia UK

In 1997 Renault Chairman and CEO Louis Schweitzer visited Russia to gain an understanding of the market and Renault’s prospects there. To his surprise, he established that the ancient Fiat 124-based Lada was market leader despite its antiquity. The prime reason for this was its bargain price, equivalent to US $6,000 when the cheapest Renault sold in Russia cost twice that.

Flying back to France, Schweitzer set down the requirements for the design of a basic but not minimal modern car which could be sold profitably worldwide at the Lada’s price of $6,000 (€5,000). His brief, written on an airline napkin, stated the basic tenets in three words: modern, reliable, affordable, with the codicil that “everything else is negotiable.”

Long serving Renault R&D manager Gérard Detourbet, was given the task of developing a car to meet Schweitzer’s brief. Led by Detourbet, engineering teams in France and Romania would first Continue reading “Against all Odds (Part Two)”