Smart’s struggles continue.
By the turn of the millennium, the Smart City Coupé was established in the market and selling steadily, but Smart was far from being financially viable. Daimler urgently needed additional Smart models to broaden its market coverage.
A plan was formulated to develop a roadster and coupé on an extended version of the City Coupé’s platform, but that would be another niche offering and unlikely to sell in numbers that would significantly improve the company’s finances. What Smart really needed was a larger and more versatile four-seater city car. BMW’s successful relaunch of MINI in 2000 may well have influenced Daimler’s thinking in this regard.
With neither the time nor inclination to Continue reading “Not Smart Enough (Part Two)”