Second Failure

With Marchionne at Fiat’s helm, corners were cut at Lancia. Yet, the company indulged in a pointless, bandwagon-jumping, and failed marketing drive in Second Life. 

The 2008 Lancia Delta in real life. Image: autocentrum

I thought the gross mismanagement of Lancia at the hands of Fiat had been exhaustively detailed, both here and in other corners of the internet. Recently, though, I spoke with an old friend from my university years, who like me, owns a third-generation Delta[1]. It had been a while since we last spoke, so our Skype call lasted a while, as we talked about all manner of things – from our family lives and our jobs to the things that interested us back then.

One of those things was Linden Lab’s once-overhyped, but now largely forgotten 3D, sandbox-style, virtual world named Second Life[2] (SL for short). As young, wide-eyed PhD candidates looking to explore the capabilities of contemporary virtual reality platforms for collaborative design and simulation, we had both dabbled with it. Seeking to attract investors looking for a quick buck, LL’s founder and CEO Philip Rosedale made extremely bold claims about how SL would Continue reading “Second Failure”

Theme: Concepts – 2003 Lancia Granturismo Stilnovo

One of the last Lancias had a five year gestation from concept car to production. In this case there were two concepts, a real one and a pre-production model. One of them was not helpful.

2003 Lancia Granturismo Stilnovo
2003 Lancia Granturismo Stilnovo

Lancia showed the 2003 Lancia Granturismo Stilnovo at the Barcelona motor show as a genuine kite-flying concept car, one of quite a few they showed around this time. Three years later these ideas were translated into the production ready 2006 Lancia Delta HPE concept revealed at the Venice International Film Festival which then took a remarkable 2 years to get to an official launch by which time the styling had staled somewhat.

You have to Continue reading “Theme: Concepts – 2003 Lancia Granturismo Stilnovo”