One of the very few positives to emerge from BMW’s six-year tenure as owner of Rover Group was the successful reinvention of MINI(1). Barely six months after BMW finally disposed of its troubled English Patient, the R50 three-door hatchback was launched. It was a clever reworking of the style and proportions of the original into a larger and (somewhat) more practical package. It was by no means perfect and there were quibbles about the quality of its interior fittings and more substantive criticisms regarding the performance and refinement of its engine(2).
Despite its shortcomings, the new MINI was perfectly in tune with the contemporary Cool Britannia zeitgeist, with its cheeky looks and endless personalisation options. This was perfectly articulated by the dealership environment. Rather than the clean, efficient but rather sterile surroundings of a typical BMW showroom, MINI dealerships were all black walls and colourful neon strip lighting, more akin to the nightclubs supposedly frequented by its typical target customers(3).
Daniel O’Callaghan concludes his running report on his partner’s 2014 MINI with an assessment of its dynamics, its ergonomics and his conclusions.
The driving experience and refinement is where the third-generation new MINI really distinguishes itself positively from its fun but flawed predecessors. It has a nice turn of speed, 0-62mph in 7.8 seconds, which is 0.1 seconds quicker than the manual, and a claimed (but untested!) top speed of 130mph.
The torque-converter automatic gearbox is very smooth, kicks down readily and has a manual override if wanted, which we’ve never used. This gearbox has now been superseded by a dual-clutch unit. The three-cylinder 1.5 litre turbocharged engine pulls strongly and has a nice, gruff engine note. Continue reading “Our MINI Adventure (Part Two)”
More MINI-based shinanigans. With added Gallagher brother-based goodness.
As a writer, it’s an endless struggle finding new ways of saying what is broadly speaking, the same thing. We are forever seeking an angle, or equally, a framing device, either as a way into a story, or a means of bookending it. This is all the more challenging for the relatively short-form (and I emphasise the term relatively) articles which tend to feature upon these esteemed pages.
Certainly, this author frequently struggles with form, almost as much as he does with content – or context for that matter. I say this by way of explanation for the somewhat conceptual approach taken in today’s reissue. Writing a drive piece on the R50 MINI (the first generation of the BMW re-casting) proved a bit taxing, hence the shoehorning of Britpop stalwarts, Oasis as something of a running gag throughout.
A retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.
This year marks the twentieth anniversary of the launch of the first BMW-era MINI, so it’s an appropriate time to look back over the company’s highs and lows, and to imagine how it might evolve in years to come.
In a series of articles, Driven to Write gives 2017 the meta treatment.
It’s normally customary at this time to reflect upon the just-departed year, its themes, its happenings and how these events might offer some guide to the coming one, but my DTW colleague-in-arms has already covered that. No, what I am offering today (and over the coming days) is to all intents and purposes a series of retrospectives on a series of retrospectives. Well after all it’s Driven to Write you’ve blundered upon, what exactly were you expecting?
Mini raised every enthusiast’s hopes to the stratosphere with their 2011 Rocketman Concept, only to have them burn up on re-entry.
At the 2011 Geneva Motor show, MINI debuted the Rocketman concept and from Palexpo to Phibsboro, Mini aficionados wept with relief, because here at last was a proper Mini-sized MINI, rather than the lumbering behemoths that were actually available for purchase. Continue reading “Theme : Concepts – Ride A Rocket”