Anniversary Waltz 2017: The 2007 Crop

In a series of articles, Driven to Write gives 2017 the meta treatment.

2007 Audi A5. Image: CBG.ie

It’s normally customary at this time to reflect upon the just-departed year, its themes, its happenings and how these events might offer some guide to the coming one, but my DTW colleague-in-arms has already covered that. No, what I am offering today (and over the coming days) is to all intents and purposes a series of retrospectives on a series of retrospectives. Well after all it’s Driven to Write you’ve blundered upon, what exactly were you expecting?

Over the past 24 months, I’ve chronicled various (arguably?) significant cars, marking their various anniversaries and have found it to be a rich seam. After all, it’s pleasing to Continue reading “Anniversary Waltz 2017: The 2007 Crop”

Adding Something, Losing a Lot: Audi’s Preference for Styling Over Design Considered

 The 2014 Audi Prologue points the way to Audi losing its way.

2014 Audi Prologue. Pure styling. Image: boldrides.com
2014 Audi Prologue. Pure styling. Image: boldrides.com

One of the most satisfying aspects of Mercedes’ design for many decades was that styling served to make engineering and production needs aesthetically acceptable. This meant the vehicles had an inherent correctness that makes their 60s to 80s cars look good today. Audi also cleaved to this formula though you’d have to look at a photo since

Continue reading “Adding Something, Losing a Lot: Audi’s Preference for Styling Over Design Considered”