The Spridget turned out to be a difficult product to replace. We look at a diverse selection of proposals developed through the 1960s.
Far from perfect, and never very advanced in its design or engineering, replacing the Spridget became one of several long-running displacement activities within BMC and pre-Edwardes BLMC, although in a far lower league than The New Mini, and ‘The Little Engine That Could’ (replace the A Series). All turned out to be as pointless and unproductive as parlour games, with the participants’ abundant creativity never rewarded with a tangible prize.
When Leonard Lord and Donald Healey first imagined the low-budget car which would become the Austin-Healey Sprite, they probably envisaged a production life of possibly 3-4 years before technology and fashion left it behind. Within MG a ‘New Midget based on Sputnik FWD’, was registered in the experimental department register as EX 220, four months before Sputnik (better known as the ADO15 Mini) went on sale in August 1959. The project was given a proper Longbridge code, ADO34, despite the strong disproval of Alec Issigonis[a], and progressed for some time with competing design teams from Abingdon and Longbridge. Continue reading “Elemental Spirit Part 4: The Sisyphus Game”
National Treasure is a term which gets bandied about rather a lot in the media nowadays, particularly amid the world of showbusiness. Normally bestowed on the basis of merit, but in some cases it is as much a matter of longevity, dogged persistence even. But regardless of rationale, most recipients tend to exhibit a common sense of virtue. It is therefore perhaps fair to suggest that all of the above traits have contributed to the MGB’s beatification in afterlife, a seemingly impregnable status close to the pinnacle of historic car national treasure-hood. For in the UK at least, a classic car event without at least one MGB in attendance really cannot authentically call itself a classic car event at all.
At a crucial moment, and to the detriment of their mainstream business, MG Rover’s management squandered time and money on frivolous distractions.
It had all started so well, or so it appeared. It was May 2000 and, after months of uncertainty and worry, Rover Group, the UK’s last remaining indigenous volume car manufacturer, was independent again and back under British ownership. Phoenix Venture Holdings, a consortium of businessmen led by John Towers, had secured ownership of the bulk of Rover for a nominal fee of £10 and negotiated a generous ‘dowry’ of £500 million from BMW AG. The German automotive giant was just relieved to Continue reading “Phoenix Follies (Part One)”
Following its return in 2007, MG Motor was for years a marginal and faltering presence in the European auto market. DTW asks if the Chinese owned company is finally beginning to make a meaningful impact.
The final collapse of MG Rover in 2005 was an ugly, rancorous affair. It was also a long time coming. Since BMW disposed of its troublesome English Patient in 2000, selling it for a nominal £10(1) to the Phoenix Consortium, the company limped along with increasingly desperate attempts to reheat and repackage its ageing product line-up.
The most egregious of these was not the Rover Streetwise which, it could be argued, was simply ahead of its time, but the MG Express(2). Yes, MG Rover really did think (or was desperate to Continue reading “Making Good? (Part One)”