With Marchionne at Fiat’s helm, corners were cut at Lancia. Yet, the company indulged in a pointless, bandwagon-jumping, and failed marketing drive in Second Life.
I thought the gross mismanagement of Lancia at the hands of Fiat had been exhaustively detailed, both here and in other corners of the internet. Recently, though, I spoke with an old friend from my university years, who like me, owns a third-generation Delta. It had been a while since we last spoke, so our Skype call lasted a while, as we talked about all manner of things – from our family lives and our jobs to the things that interested us back then.
One of those things was Linden Lab’s once-overhyped, but now largely forgotten 3D, sandbox-style, virtual world named Second Life (SL for short). As young, wide-eyed PhD candidates looking to explore the capabilities of contemporary virtual reality platforms for collaborative design and simulation, we had both dabbled with it. Seeking to attract investors looking for a quick buck, LL’s founder and CEO Philip Rosedale made extremely bold claims about how SL would Continue reading “Second Failure”
Music history has frequently been littered with the broken wreckage of bands who blasted into the public consciousness with an precocious debut, only to lose it with the follow-up. Artists such as the Stone Roses, The Sugarcubes, Franz Ferdinand and perhaps most notoriously, 80’s pop sensation, Terence Trent D’Arby all followed their well-reviewed debuts with what were varying degrees of disappointing to disastrous.
As 2018 leaches away, we begin our annual run-down of cars we couldn’t write about this year, beginning with 2008.
The largest machine ever built, the Large Hadron Collider at CERN was created with the modest aim of testing particle physics theory and possibly uncovering the secrets of existence itself. Situated 175 meters underground, with a circumference of 17 miles, the LHC was completed and inaugurated ten years ago. And while some critics expressed concern that it would Continue reading “Anniversary Waltz 2008 – Higgs Boson Blues”
One of the last Lancias had a five year gestation from concept car to production. In this case there were two concepts, a real one and a pre-production model. One of them was not helpful.
Lancia showed the 2003 Lancia Granturismo Stilnovo at the Barcelona motor show as a genuine kite-flying concept car, one of quite a few they showed around this time. Three years later these ideas were translated into the production ready 2006 Lancia Delta HPE concept revealed at the Venice International Film Festival which then took a remarkable 2 years to get to an official launch by which time the styling had staled somewhat.