Mercedes Rework Their Naming System… Again

Naming systems can be confusing. Mercedes Benz is having another bash at designating their bewildering array of vehicles. And other news. 

2002 Mercedes Vaneo
2002 Mercedes Vaneo: brand extension at its extendiest.

As we speak Cadillac is bringing in a 3-letter system; Lincoln is forgetting its long standing convention of Mk-cars. Who knows what a MKZ might be? And is a Mercedes GLA a G-class or an A-class? In philosophy classification has been a problem¬†since Plato, or perhaps before. The difficulty lies in reducing the messy fuzziness of the universe to a few categories. A system needs to be simpler than reality. Continue reading “Mercedes Rework Their Naming System… Again”