The 9-4X arrived too late to save Saab. But could it have done so?
When General Motors acquired Saab, they were not taking control of a healthy, thriving carmaker. Saab was already losing money and furthermore, required massive investment. It’s clear that GM made many mistakes over its stewardship, but perhaps the most glaring of them was (and GM were by no means alone in this) a growth policy which placed speed and market presence over quality of execution.
Having spent vast sums of money acquiring European prestige car brands, General Motors, like their Dearborn rivals saw expansion as the favoured route to Continue reading “Late Reprieve”
If there should be a parlour game to identify the most DTW car possible then this might be one an exemplar: Bertone’s Saab Novanta concept car.
Why is this a very DTW car? This is a concept car from the year 2002 and has a challenging appearance; it was good enough to deserve production but wasn’t produced; it was a proposal for an extinct and much-missed brand (Saab) and it originated from a now-dead coachbuilder, Bertone. Finally, you can’t help but Continue reading ““A Smoky Mizu please, Dr. Voss””
At the 2008 Geneva Motor Show, Saab presented a concept that perfectly encapsulated the future direction the marque needed to take. Given the multitude of factors massed against it, its non-adoption was perhaps inevitable, but that didn’t stop enthusiasts howling in frustration and thwarted desire. Derived from earlier 9X concepts, the C-sector 9X BioHybrid concept not only looked fantastic, but also successfully imagined Saab’s entry into a sector that should have proven both lucrative and sustainable – hybrid technology or no. Continue reading “Concepts: Saab 9X BioHybrid”