If the recent demise of the Bentley Mulsanne proves anything, it is that engineering expertise and bespoke craftsmanship alone do not make an ultimate luxury car.
As lapses in the exercise of due diligence go, the 1998 acquisition of Rolls-Royce Motors by the Volkswagen Group takes some beating. The maker of Rolls-Royce and Bentley cars had been hived off from the eponymous aero engine manufacturer in 1973, following its rescue and nationalisation by the UK government two years earlier. Rolls-Royce Motors was then purchased by UK engineering group Vickers in 1980.
Vickers’ core business was in defence and marine engineering and its new trophy asset became more of a liability as the costs of keeping pace at the pinnacle of automotive engineering grew ever greater. During the late 1990’s BMW supplied engines and other technology to Rolls-Royce Motors. When Vickers put the company on the block, the Bavarians appeared to Continue reading “Wide of the Marque”