Darwin’s Estate

What happens when a subspecies falls prey to evolutionary overspecialisation? The 2008 Ford Flex is what happens.

Post-facelift Flex (c) cargurus

When J. Mays took over from Jack Telnack as Dearborn’s styling supremo in 1997, his avowed aim was to re-emphasise Ford’s homegrown product identity, appointing former Volvo design chief, Peter Horbury in 2004 as Executive Director for design with responsibility for FoMoCo’s cache of US brands.

By mid-decade, it had already become apparent that the US market was losing its appetite for minivans, but Ford, like most of its domestic rivals lacked the market foresight to Continue reading “Darwin’s Estate”

Requiem for a 5-Series

As BMW readies a new 5 GT for 2017, we pay tribute to their 2009 niche bender.

Image: Zombdrive
A rump that only it’s mother could love? Image: (c) Zombdrive

Back in 2009, BMW introduced the 5-Series GT – a car few have felt much affection for, the poor thing. It’s unclear why BMW felt they needed it. When it first appeared as the Progressive Activity Sedan concept in 2007, it seemed BMW were just toying with niches in a similar manner to their Swabian rivals in Stuttgart-Untertürkheim.

But PAS was no R-Class, being far more saloon-like in concept and appearance, even if the desirability of a 5-door BMW hatchback as large as a 7-Series seemed questionable even in those innocent pre-crash days. Continue reading “Requiem for a 5-Series”

Mercedes Rework Their Naming System… Again

Naming systems can be confusing. Mercedes Benz is having another bash at designating their bewildering array of vehicles. And other news. 

2002 Mercedes Vaneo
2002 Mercedes Vaneo: brand extension at its extendiest.

As we speak Cadillac is bringing in a 3-letter system; Lincoln is forgetting its long standing convention of Mk-cars. Who knows what a MKZ might be? And is a Mercedes GLA a G-class or an A-class? In philosophy classification has been a problem since Plato, or perhaps before. The difficulty lies in reducing the messy fuzziness of the universe to a few categories. A system needs to be simpler than reality. Continue reading “Mercedes Rework Their Naming System… Again”