Denied: Cadillac Elmiraj (2013)

Somewhat lost amid Cadillac’s varied (and ongoing) revival efforts, this superb concept car proved that there’s still mileage in some traditional concepts and values. 

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Sheer look: Cadillac Elmiraj coupé, photo (c) Top Speed

There’s no better symbol for the American car industry’s post-oil crisis’ struggles to change and evolve than Cadillac.

For the past four decades at least, the former Standard Of The World has found it difficult to come to terms with changing demographics, markets and tastes. For too long, an increasingly outdated concept of luxury was upheld, before numerous attempts at bringing Cadillac up to date have largely failed for one reason or another. Only the ongoing success of the gargantuan Escalade SUV has prevented the marque from falling into utter oblivion. Continue reading “Denied: Cadillac Elmiraj (2013)”