We continue the story of Infiniti, Nissan’s troubled luxury brand, from 2010 to the present day and ponder its future.
Infiniti had spent its second decade rather more productively than its first and introduced models like the G35 compact premium saloon, coupé and convertible that were broadly class-competitive against their German rivals. However, sales growth still proved elusive. In 2010, Infiniti US sales were 103,411(1) vehicles, representing a 0.89% market share. In the same year, BMW and Mercedes-Benz were closely matched with US sales of 220,113 and 224,944 vehicles respectively, giving them market shares of 1.90% and 1.94%.
Infiniti’s Japanese nemesis, Lexus, edged ahead of the German duo with 229,329 sales, a market share of 1.98%. Even Acura outperformed Infiniti, with US sales of 133,596 vehicles, a market share of 1.15%. European sales for Infiniti in 2010 were an inconsequential 2,393 vehicles, representing a tiny 0.02% market share. Continue reading “Beyond Infiniti (Part Three)”