Ten years ago, MG’s future looked something like this.
Since the desiccated remains of MG Rover was picked over by Nanjing Auto, later merged with Shanghai Automotive Industry Corporation (SAIC), the resultant MG-badged products have left observers and MG marque aficionados somewhere on a spectrum between bemusement and outright horror. Taking ownership of a heritage brand always comes with a measure of responsibility – certainly if one hopes to Continue reading “Highly Volatile”
Following its return in 2007, MG Motor was for years a marginal and faltering presence in the European auto market. DTW asks if the Chinese owned company is finally beginning to make a meaningful impact.
The final collapse of MG Rover in 2005 was an ugly, rancorous affair. It was also a long time coming. Since BMW disposed of its troublesome English Patient in 2000, selling it for a nominal £10(1) to the Phoenix Consortium, the company limped along with increasingly desperate attempts to reheat and repackage its ageing product line-up.
The most egregious of these was not the Rover Streetwise which, it could be argued, was simply ahead of its time, but the MG Express(2). Yes, MG Rover really did think (or was desperate to Continue reading “Making Good? (Part One)”