Hark! What Sound in Yonder Window Breaks?

An old name makes a barely audible comeback.

Audi A8L Horch Founders Edition. 20mn.fr

There appears to be something rather half hearted and unmistakably anti-climatic surrounding recent product activity amid the traditional full-sized luxury saloon car. Last year, Mercedes introduced a new-generation S-Class and the automotive world yawned. In fairness, the renewal of the Mercedes flagship has long ceased to be a notable event and truth be told, the W223 bears hallmarks of even Sindelfingen’s ambivalence, now that the EQS EV bears its electrified North star.

So too at Ingolstadt, where Audi’s A8 has this week been in receipt of a refresh, aimed at seeing the model through to 2024 and its reputedly more ambitious replacement, heralded by the recent Grandsphere concept. Speaking of which, the current A8 itself was previewed in 2014 by the striking Prologue, an indulgent 2-door coupé (remember those?) whose muscular proportions were somewhat lost amid the transition to a production-ready four-door saloon.

The current A8 arrived in 2017 and has since settled down to Continue reading “Hark! What Sound in Yonder Window Breaks?”

Adding Something, Losing a Lot

 Audi’s Preference for Styling Over Design Considered. The 2014 Prologue suggests Ingolstadt is losing its way.

2014 Audi Prologue. Pure styling. Image: boldrides.com
2014 Audi Prologue. Pure styling. Image: boldrides.com

One of the most satisfying aspects of Mercedes’ design for many decades was that styling served to make engineering and production needs aesthetically acceptable. This meant the vehicles had an inherent correctness that makes their 60s to 80s cars look good today. Audi also cleaved to this formula though you’d have to Continue reading “Adding Something, Losing a Lot”