The European D-Sector – So Long, Farewell…Sayonara

Having sniffed the exhaust pipes of the French and German marques within Europe’s D-segment, we make one last visit to wave a fond adieu to our friends from Japan. 

Toyota Avensis - get 'em while they're hot - image via infoziare
Toyota Avensis – get ’em while they’re still hot – image via infoziare

A facelifted Toyota Avensis bowed in at Geneva, featuring front-end styling eerily familiar to current Auris and Corolla owners. It probably represents the last opportunity to purchase one of these while they’re still warm because Toyota has broadly hinted that they may not replace the model once it breathes its last in a couple of year’s time. Continue reading “The European D-Sector – So Long, Farewell…Sayonara”

The European D-Sector – A German Perspective

The Passat is very much das auto in the European D-segment. We look at how everyone else is doing.

Image via autoblog
Passat 2015-style. Image via autoblog

With the strongest sales of all of the major European producers, German manufacturers remain hugely successful in the mainstream D-segment. Today, we delve below the surface to see if the figures tell the full story.
Continue reading “The European D-Sector – A German Perspective”

How Do You Solve a Problem Like Laguna?

Last week we poked a stick at PSA’s sector-D saloon offerings to see if there was any life in them. Today we cast a glance towards their domestic rivals and ask how Renault can keep churning out Lagunas at a loss of around €3,500 a pop?

Renault-Laguna-2014.autompv
The 2014 Renault Laguna – image via autompv

Last year, Renault sold 16,019 freshly minted Lagunas across Europe and given it probably isn’t offered in too many markets outside the territory, that’s probably about as good as it got. What keeps Renault shooting themselves in both feet when on the face of things, more successful players are picking up sticks and leaving for good?  Continue reading “How Do You Solve a Problem Like Laguna?”

PSA’s Tale of Two Continents

Peugeot/Citroën’s European D-sector sales collapse is not the catastrophe it first appears.

2015 DS5 - image via car24news
2015 DS5 – image via car24news

As we know, the motor industry is riven with contradiction, but nevertheless, some things remain beyond debate. Take the fact that the European mid-sized saloon market has been in serious and (some say) terminal decline since 2007, with sales across the sector falling by half. Yet, with Europe-wide volumes of almost half a million cars last year, there still remains a good deal to play for in what’s left of the segment. This month, PSA Groupe have posted their first profits in three years on the back of vast and painful cost-cutting including the axing of unprofitable models. So today we ask where this hollowing out has left PSA’s mid-sized saloon offerings?  Continue reading “PSA’s Tale of Two Continents”

Lovely, Lovely Numbers

Opinions are fragile things, aren’t they? Left alone and sheltered from the cold gusts of fact, they thrive but a few small bits of data can destroy them in an instant, like hail shredding the most tender of blossoms.

This is the only image of thsi car I could find that was not black-ish or white-ish.
This is the only image of this car I could find that was not black-ish or white-ish.

The ACEA (European Automobile Manufacturer’s Association) released data for car sales in 2014 recently. Automotive News made a bit of a meal of the matter of who would take next-to-top spot. Would it be Renault, Opel or Ford who will take the number two position in the future? At the moment Ford holds this honour, with just under a million cars sold. GM, perhaps because one or two models are below par, sold a bit less again. But that part of the story, the cars-as-sports story, didn’t really interest me so much as the way the numbers reset my expectation. Continue reading “Lovely, Lovely Numbers”