L’anima di Tridente

Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?

(c) car and driver

Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”

How Can Twofold Seem Like A Thousand?

Even if Carlos Ghosn’s arrest might be the big news of the day, I feel like looking at Maserati’s plight instead.

2019 Maserati QP: source

Towards the end of ANE’s article is this bit: “Former FCA CEO Sergio Marchionne’s 2014-18 business plan for Maserati envisioned full-year vehicle sales of 75,000 units in 2018.”  And I notice that in 2017 Alfa Romeo sold about 86,000 cars. FCA’s new boss, Mr Mike Manley has conceded that when Maserati was bundled with Alfa Romeo it ended up being treated like a mass market brand. By that he meant its interests were placed second to Alfa Romeo and there was not enough focus on the brand.

Also, I might add, trying to Continue reading “How Can Twofold Seem Like A Thousand?”

Hammer Time

Another year, another Maserati sales crisis. But just how tarnished are the Trident’s prongs?

Image credit: motor16

It does appear at times that the only Maserati news is bad news. When we last reported on the Tridente’s fortunes in 2015, a woebegone tale was unfolding, with FCA’s Harald Wester revising his forecasts downwards in the wake of disappointing sales.

Last Autumn it was widely reported that production at the Mirafiori plant which builds the Levante crossover (and Alfa MiTo incidentally) was temporarily halted, owing to changes in Chinese regulations regarding the manner in which manufacturers and dealers should Continue reading “Hammer Time”

Theme: Evolution – Adaptation, Diversification, Survival

Maserati’s natural history came to an abrupt halt in 1975. Survival meant change – not just a new model, but an entirely fresh approach.

For a Hybrid, it's a fine piece of work. The 1976 Maserati Kylami
What expediency looked like in 1976. For a Hybrid, it’s a rather fine piece of work. Frua’s Tipo 129 Maserati Kyalami. Image: maserati-alfieri

It’s tempting to view evolution as a continuous series of gradual mutations, but events throughout history have demonstrated it only takes a single catastrophic event to send it in an entirely different direction – or stop it entirely. The 1973 oil embargo for instance was the motor industry’s very own fiery catastrophe and 1975 the year when the conflagration really took hold, consuming a swathe of specialist marques including Jensen and Iso.  Continue reading “Theme: Evolution – Adaptation, Diversification, Survival”

Theme : Concepts – Essence of Alfieri

Déjà vu on the show circuit 

maserati-alfieri-concept-show-floor-rear-side-view-2

At this year’s Geneva show, Maserati announced the Alfieri concept; a preview for a new Grand Turismo, aimed at the sort of affluent customer who might otherwise choose a Porsche 911, Aston Martin or heaven help us – one of those vulgar new Mercedes-AMG things.

Continue reading “Theme : Concepts – Essence of Alfieri”