Selling the Passat by the Yard

Ten years ago, Volkswagen attempted to challenge the dominance of the Toyota Camry in the United States with a Passat developed specifically for that market. This is the story of the New Midsize Sedan.

2013 Volkswagen Passat NMS (c) topcarrating.com

For 22 of the past 23 years(1) and over five generations, the Toyota Camry has been the best-selling car in the United States. Over that time, a staggering total of over 9.6 million(2) Camrys were sold, an average of around 417,000 a year. It was a highly consistent seller too: the lowest annual sales total was 308,510 in 2011(3). The Camry successfully weathered the 2008-9 Global Financial Crisis and a simultaneous unintended acceleration controversy that turned out to be caused by ill-fitting floor mats.

If the enduring success of the Camry proves anything, it is that the vast majority of car buyers Continue reading “Selling the Passat by the Yard”

A Review of the Automotive Year 2014

DTW takes a look back at the motoring year and boils it down to a manageable lump. It must be admitted a lot has happened in the US and Asian markets as well, but we’ll look mostly at European happenings.

2015 Volvo XC90
2015 Volvo XC90

Off the top of my head, this year’s big news events were related to Fiat Chrysler Automotive’s ongoing struggle to revive their business. Part of this has involved spinning off Ferrari and the departure of Luca di Montezemolo. Honda is grappling with a serious problem with failing airbags, a story which is still unfolding. GM has had a cross-brand PR disaster with its ignition switch problem that has been linked to 13 deaths. Continue reading “A Review of the Automotive Year 2014”

Cars I Can’t Write About 3: 2014 VW Passat

Some cars are gob-stoppers. I can’t bring myself to do more than glance at them much less expend any breath. Here’s one: the 2014 VW Passat.

2014 Passat collage

So far I have picked a shopping trolley and a sportscar in my excursion through the list of cars I can’t write about. Keen observers of my output will say this is because I am an enthusiast for saloon cars. You can infer from this a low-self esteem if you like, or you can imply a liking for four-door cars from mainstream makers is an automotive version of a taste for “reader’s wives”. To deal with the second argument, I present the current VW Passat. Continue reading “Cars I Can’t Write About 3: 2014 VW Passat”