How I would fix FCA

As an Alfista, the recent news about my beloved brand’s sales performances struck me hard, prompting some reflections about how FCA’s European arm could be ‘fixed‘. 

Junked 1991 Alfa Romeo 164 – Picture by Murilee Martin (c. AutoWeek)

The genuinely awful sales numbers posted by Alfa Romeo lately have once again placed the European side of FCA, best known as the one that burns the revenue generated in North America by Jeeps and trucks, under the spotlight. FCA’s current management seem somewhat unwilling to manage the clay-footed automotive giant created a decade ago, thanks to Sergio Marchionne’s opportunism and dealmaking ability.

The focus now seems to be mostly about maintaining the status quo until the sale of the whole shebang: Needless to say, such a non-strategy can last only so long, and mainly hangs upon Jeep and RAM sales in the USA: turmoil there would send the whole construction crashing down in no time.

The heart of the matter lies with the fact that FCA doesn’t generate nearly enough cash to Continue reading “How I would fix FCA”

Giulia Shock!

A former doubter takes a thimbleful of humble pie as the Giulia lands…

Image via carscoops
Image: carscoops

In the eleven months since Alfa Romeo revealed the Giulia to the world, I’ll admit to being more than a little dubious about the car and its prospects, and with some justification. Not only did it look faintly ridiculous in its early-reveal Quadrifoglio Verde warpaint, also the on again, off again nature of its gestation and introduction did little to lend confidence or succour to those who had waited so long for a competitive, mid-sized Alfa saloon following the demise of the pretty, if portly 159. But now that it’s finally here, perhaps it’s an opportune moment to view it with less cynical eyes. Continue reading “Giulia Shock!”

That Was June

A short round-up of some of the main items of interest that were brought to your attention in the four weeks just past with reference to news, comments and opinions.

1984 Alfa Romeo 90: carbaze.com
1984 Alfa Romeo 90: carbaze.com

We adopted Evolution as theme of the month and some interesting things emerged such as a thoughtful contemplation of evolution versus revolution. We also explored Murat Gunak’s interest in certain shapes. On the news front Alfa Romeo showed us a few pictures of a red sport saloon they may one day make. Luc Donckerwolke has left Bentley and there were discussions of Citroen design and marketing too. DTW has been driving real cars. A Nissan Cube joined the fleet along with a Mazda 3 and we had some mass-market rental fodder  out on the road too.
Continue reading “That Was June”