2015 Buick Regal – Driven To Write

The Doctor Is OUT

Buick’s black stallion.

Buick Grand National. Image: Car and Driver

Buick’s Regal: sweeping lines, restrained aggression, comfortable but hardly sporting – that being Pontiac’s purview. G-body-on frame, engineering that cut no mustard, but was never meant to. That the second generation Regal became a factory backed NASCAR winner, driven in the early 1980s by luminary Darrel Waltrip triggered a tangential change that, if not for a skunkworks plan, may well have fallen at the first hurdle.

When first shown, the car that was to become known as the Grand National, fell foul to top brass reaction. Ed Mertz and Dick Payne were livid at the thought of potentially sullying the Buick ethos. However, chief engineer Dave Sharpe, Mike Doble (Advanced Concepts), marketing boss Darwin Clark and impetus from then divisional manager, Lloyd Reuss, saw an opportunity to Continue reading “The Doctor Is OUT”

Buick Risks Its Credibility

Reuters have reported that in future most Buicks sold in the US may be imported.

1997 Buick Park Avenue Ultra. They don´t make them like this anymore: carponents.com

Buick sell nearly a million cars a year in China but only about 230,000 vehicles in the US. The basis of Buick’s credibility in China is that the car represents upper-middle class quality and American values. In the US, Buick appeals or has appealed for similar reasons. Sources close to GM are quoted as saying that in future only the LaCrosse replacement and the Enclave SUV will Continue reading “Buick Risks Its Credibility”

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