The Citroën C4 Hatchback is dead. All Rejoice.

The outgoing C4 is a car that will pass without comment or eulogy. Except here. Well, of sorts anyway…

Shut the door on your way out, there’s a love… The Citroen C4, yesterday. Image carsguide.au

They say that above every cloud lies blue sky, so while we get over our disappointment with the creative execution of the heavily facelifted C4 Cactus, its advent has brought about the demise of perhaps the least worthy bearer of the double chevron ever. Seemingly killed for lacking that now essential Citroën quality, its lack of joie de vivre and cynical adequacy has ensured that it no longer fits within Linda Jackson’s (bouncy) castle moat.

Announcing the decision to Continue reading “The Citroën C4 Hatchback is dead. All Rejoice.”

Refrain: Citroëns To Be Sold On Style Not Price

So reports the team at Autocar. It is true that only one firm can sell the cheapest product in a given market…

Surplus to requirements. Image: politiken.dk
Surplus to requirements. Image: politiken.dk

Citroën has noticed that being the next cheapest or quite cheap or cheap-ish is not really getting them very far. Time to try something else. But can they move away from the corner they are painted into? Price is nicely measurable. You add up the numbers and you get a figure you can compare easily to every one else’s figures. Style on the other hand is a qualitative thing. Once you decide to Continue reading “Refrain: Citroëns To Be Sold On Style Not Price”