Victim of Stars

With Ford’s Taurus the latest sedan nameplate set for a date with the eternal, what does this growing convergence mean for the large blue-collar American saloon?

Kingdom of rain. 2018 Ford Taurus. Image credit: Tamiami Ford

Cadillac’s recently announced plans to remove a number of sedan model lines in response to shifting commercial realities appears not to have occurred in a vacuum. Last week it was Ford’s turn, first with reports of the Mexican-built Fiesta being phased out, but more dramatically, that executives have elected not to Continue reading “Victim of Stars”

Theme: Colour – Red Micropost

We’ve been talking a lot about red. Here’s a 2016 Mondeo in Hilti red. It’s a quite terrible photo …

2016 Ford Mondeo (or is it the 2007 car?)
2016 Ford Mondeo (or is it the 2007 car?)

….but if you had a chance to photograph a unicorn you’d take a shot, regardless if the sun was behind the unicorn and Lord Lucan was slightly in the way.

Jaguar’s XF Is Not Alone

Or Ford’s 2015 Mondeo is not alone. They are both guilty of the same crime. That crime is to offer a new model that differs very little from the predecessor.

2015 Ford Mondeo
2015 Ford Mondeo

Here’s the new 2015 Mondeo (above). Granted, it’s black and the lighting is terrible. It does look incredibly like the last one though. Ford does not usually do this. Usually they make it really clear that a new model has superceded the old one, for better and for worse. This time they Continue reading “Jaguar’s XF Is Not Alone”

A Review of the Automotive Year 2014

DTW takes a look back at the motoring year and boils it down to a managable lump. It must be admitted a lot has happened in the US and Asian markets as well, but we´ll look mostly at European happenings.

DTW takes a look back at the motoring year and boils it down to a manageable lump. It must be admitted a lot has happened in the US and Asian markets as well, but we’ll look mostly at European happenings.

2015 Volvo XC90
2015 Volvo XC90

Off the top of my head, this year’s big news events were related to Fiat Chrysler Automotive’s ongoing struggle to revive their business. Part of this has involved spinning off Ferrari and the departure of Luca di Montezemolo. Honda is grappling with a serious problem with failing airbags, a story which is still unfolding. GM has had a cross-brand PR disaster with its ignition switch problem that has been linked to 13 deaths. Continue reading “A Review of the Automotive Year 2014”

Three Years Late to Market

The new Ford Mondeo will finally be on sale in 2015, just three long, long years after the launch of the car it was based on. 

2000 Ford Mondeo rear comparison

Above we see the 2000 Ford Mondeo, styled under the reign of Claude Lobo and Chris Bird. Then we have the 2006 version credited to Martin Smith but which is probably mostly a Chris Bird car. And finally, we have the 2015 car which I gather was designed in the US and has been sold as the Ford Fusion. The photos speak for themselves. Continue reading “Three Years Late to Market”