Big Time

Further observations on Lexus’ 1989 gamechanger.

(c) : carsguide.com.au

Attempting to second-guess the United States customer has been the rock innumerable carmakers have perished upon over the past fifty years or so. It ought to be quite simple really. Large capacity engines, plenty of equipment, a sense of visual definition or style coupled with ease of operation. Durability too, since vehicles are likely to do large mileages in often hostile climatic conditions amid owners sometimes averse (it’s been alleged) to the prospect of preventative maintenance.

So much for generalisations, but those who have wilted under America’s often unyielding glare have largely failed to sufficiently cover the basics. Not so the Japanese, who like the Europeans before them learnt the hard way not only how difficult the US market can be to crack, but also how lucrative it could be if you Continue reading “Big Time”

Theme : Dashboards – Be Careful What You Wish For

Today a certain homogeneity has swept over automotive design, both inside and out.

1991 Cadillac Fleetwood Brougham d'Elegance
1991 Cadillac Fleetwood Brougham d’Elegance

For a long time before this it was routine to mock the over-wrought interiors favoured by US luxury makers and here we have an example of what the target of this derision looked like. These days, while recognising that the 1991 Cadillac Fleetwood Brougham d’Elegance is most likeable as an ironic statement, it is true to say one could miss the diversity in automotive design that was available then. For some people this was precisely what they wanted. Continue reading “Theme : Dashboards – Be Careful What You Wish For”