Blowing in the Wind

A mid-decade blow-in from the US prompts some blue oval-based soul-searching.

(c) automobilemag

The car which was once so dominant that it came to embody an entire socio-demographic UK class is fading from sight. The decline of the Ford Mondeo signifies a number of things, but perhaps primarily that this, coupled with the recent withdrawal of the Edge SUV from UK market (owing to a lack of buyer interest) illustrates most starkly the upper limits of brand-Ford in 2019.

For clarity, I enclose the following sales figures. Last year the Mondeo racked up sales of 49,596 cars across the entire European region, while this year to July, 25,125 found new homes, suggesting that the model line will struggle to Continue reading “Blowing in the Wind”

Learn What Lincoln’s Line-Up Looks Like

Today I will turn my attention to Lincoln. How good does it look for Ford’s premium brand? What are they selling? Read on to find out what the main UK-based websites** aren’t telling you.  

Lincoln MKC. It´s a Kuga underneath.Image: Lincoln.
Lincoln MKC. It´s a Kuga underneath.Image: Lincoln.

Lincoln’s range of vehicles has changed dramatically in the last decade. For nearly the entirety of its history the brand sold luxury cars in varying flavours of large. Not all of these have been particularly well-regarded but Lincoln has also managed to avoid overt product disasters. It has no equivalent to the Cadillac Cimarron, for example.

Lincoln’s high points involve Continue reading “Learn What Lincoln’s Line-Up Looks Like”