In less than a couple of months we have witnessed the arrival of two new SUVs from the auto conglomerate’s revered Italian high-performance marques. We have, however, previously expressed reservations about the distinctly mass-market componentry underpinning the Alfa Romeo Tonale. As with the Alfa, this month’s debutant, the Maserati Grecale, represents a move downmarket for the marque, but the ingredients are rather more original and appetising this time around.
At its world premiere in the Alfa Romeo Museum, the Tonale featured two F1 racing drivers and brand CEO Jean-Philippe Imparato as presenter and host. In marked contrast, the Grecale had a duo of Italian actors in a film studio; Matilda de Angelis and Alessandro Borghi, with Maserati Design VP Klaus Busse cast in the straight man role, an unwitting butt of jokes, in the manner of a two-metre tall Ernie Wise. It’s either rather charming or just excruciating, like an overplayed piece of drama school coursework: are these actors really so beguiled by this overtly boastful, but ultimately rather shallow machine? Continue reading “Maserati Grecale – The Passion of St. Giorgio”
An irregular current blows through the neighbourhood.
Maserati: the very name evokes charisma, although broad Yorkshire tones tend to offer a less divine-sounding Mazz-Uratty. The model names themselves convey equally evocative overtones; even a dusty, dry wind from North Africa manages to cleave enigmatic inflections – Ghibli.
Not the poster boy from the 1960s however – today we pore over the modern, everyday Ghibli – the tipo M157, revealed to the world in Shanghai 2013. Produced in the former Bertone manufacturing plant of Grugliasco, close to Turin, life for the new Ghibli began under FCA’s Centro Stile direction, Marco Tencone seemingly responsible for overseeing those dashingly good looks.
Towards the end of ANE’s article is this bit: “Former FCA CEO Sergio Marchionne’s 2014-18 business plan for Maserati envisioned full-year vehicle sales of 75,000 units in 2018.” And I notice that in 2017 Alfa Romeo sold about 86,000 cars. FCA’s new boss, Mr Mike Manley has conceded that when Maserati was bundled with Alfa Romeo it ended up being treated like a mass market brand. By that he meant its interests were placed second to Alfa Romeo and there was not enough focus on the brand.
Another year, another Maserati sales crisis. But just how tarnished are the Trident’s prongs?
It does appear at times that the only Maserati news is bad news. When we last reported on the Tridente’s fortunes in 2015, a woebegone tale was unfolding, with FCA’s Harald Wester revising his forecasts downwards in the wake of disappointing sales.
Last Autumn it was widely reported that production at the Mirafiori plant which builds the Levante crossover (and Alfa MiTo incidentally) was temporarily halted, owing to changes in Chinese regulations regarding the manner in which manufacturers and dealers should Continue reading “Hammer Time”
It’s time for yet another SUV. And yet another object lesson in why either the modern automobile or myself has lost the plot.
This time, it’s Maserati’s turn to ‘go Sports Utility’. Which isn’t so terrible in itself – after all it’s a clear case of ‘join ’em in the chorus or die singing your own melody’, but the resultant car, dubbed Levante, is as disappointing as it is dull.
I’ve had the pleasure of seeing the car in the metal (and in quite dimly-lit circumstances) at its unveiling at a local prestige car dealership, which made for an interesting study on the people the Levante has been designed for. Continue reading “Smelling The Wind Of Change”