Three Glasses Half-Full or Half-Empty

Automotive sightings that leave your author perplexed.

Dirty. Image: the author

The striking of a recently repaired nearby church clock signalled the end of another tedious morning in the office, and a fine spring day invited me outdoors to take the air. There followed a pleasant stroll, enlivened by some interesting, if conflicting, automotive observations.

Within seconds of leaving my place of work, the first of three wildly different vehicles caused my automotive radar to blip. It was a current (fourth) generation Mazda MX-5. Not a rare sighting by any means, but the unusually scruffy condition of this particular example gave it an aged, neglected and rather morose demeanour. I inferred from its condition that its driver may have travelled great distances with neither the opportunity nor inclination to Continue reading “Three Glasses Half-Full or Half-Empty”

Any Colour So Long As It’s Red (except the bottom line)

Mazda brought in more cash than expected so far this year. That means three operating profits in a row. How will they spend all that money?

2015 Mazda MX-5, yours for €22,000: Mazda.de
2015 Mazda MX-5, yours for €22,000: Mazda.de

Three cars helped out Mazda’s bottom line: The Mazda2, the CX3 and the MX-5. The older cars in the Mazda showroom all continue to sell well too. Europe’s part in this to contribute a 21% increase in vehicle turnover. Japan – despite a two decade doldrum of historic dimensions – provided a 33% increase. China did well as well (but for how much longer. Will China be able to keep providing sales volume for Mazda? Continue reading “Any Colour So Long As It’s Red (except the bottom line)”

Cars I Can’t Write About: Mazda

While pondering the content of this website, I realised I’ve said very little about Mazda. That means it’s time to say why I can’t write about them.

2015 Mazda montage

Having typed that, I remembered I devoted some space to the new Miata. Apart from that, I seem to not want to say much about the 3 or the 6 even if they would appear to be quite good cars. If I was in the market for a C-D class car, I ought to go and look at the Mazda 6 and not just go along to Opel and see how much Insignia I could get for my imaginary money. Continue reading “Cars I Can’t Write About: Mazda”