Even heavy industry must have its more elegant moments.
When Mitsubishi first ordained their flagship they chose a name deemed most apt for their creation. The dictionary offers a definition of confident, dignified and refined: welcome to the stylish, yet formal environs of the Debonair.
Japan in the early 1960’s began riding the crest of an economic wave and Mitsubishi were keen on getting ahead in the larger car stakes. Feasibility studies concerning the contemporary Fiat 1800 ultimately led to them ploughing their own furrow. Should your optics mark this as an early Lincoln Continental facsimile, you might be forgiven. German born, former-GM designer, Hans Bretzner openly admitted to using Elwood Engel’s 1961 design as inspiration, subtly imbuing Japanese characteristics such as squared-off solidity, along with amounts of wheel arch entasis for that refined air.
On one hand the formal limousine has always been a potent marker of social superiority, yet simultaneously a place within which to shield oneself from an often hostile plebeian gaze. After all nobody purchases, borrows or otherwise purloins a luxury saloon with the notion of hiding one’s ego from the madding crowd, one’s average plutocrat hardly being of the shrinking violet tendency.
This makes the design of the limousine something of a delicate balancing act. Serious enough to suggest material attainment, elegant enough to establish aesthetic discernment, yet sufficiently opulent to Continue reading “Ascendant Class”
In more innocent times when Lexus was but a glint in the Toyota board’s eye, our collective impression of full-sized Japanese luxury saloons probably looked something a good deal more like this. Not precisely of course, since this particular duo debuted a full decade after Toyota’s creative moonshot, but Mitsubishi’s 1999 flagship was both in name and appearance very much JDM plutocratic business as usual.
As such, European (or American for that matter) nostrums of luxury to say nothing of prestige car semantics were quite obviously deemed not only unnecessary, but inappropriate. Sober and imposing was what the domestic market expected and in both Proudia and Dignity models, sobriety and imposition was what they got. Continue reading “A Ship Called Dignity”
They are showing us the PHEV version of the Outlander. That’s really it.
This is what MMC say about their car: “The Outlander PHEV was first launched in Japan in January 2013 as the world’s first plug-in hybrid 4WD SUV. Now exported to 48 countries including those in Europe, it is the world’s fastest selling PHEV with cumulative sales of some 70,000 units.” I didn’t know that but also don’t know enough about the Continue reading “What Is Mitsubishi Offering at the IAA at Frankfurt This Year?”