Would You ADAM and Eve It?

The testament of ADAM.

(c) Motor Trend

Choice, the holy grail of sales. Only sometimes too much is just that and those sales either fail to materialise or the product simply confuses potential purchasers. The story of the Vauxhall/ Opel ADAM bears witness to this.

In the early part of the twenty first century, the small urbane hatchback had quite the following, dominated by the Anglo-German MINI and Italy’s Fiat 500. Opel believed an opening in this hegemony could be prized, not only to take sales but also to revolutionise modes of customisation – targeting an increasingly younger (or maybe younger at heart) audience, employing capital letters to draw even more attention.

Michigan born designer Darren Luke, who had only just left college to join GM, was flown to Rüsselsheim to Continue reading “Would You ADAM and Eve It?”

2015 Geneva Motor Show – The Top Six Yellow Cars

At DTW we pride ourselves on our rigorous analysis and our capacity to separate the news from the hype. 

2015 BMW M4 in pale yellow-gold. It´s almost pearlescent and, frankly, a bit aftermarket. If you are going to do yellow, don´t get cold feet at the last moment.
2015 BMW M4 in pale yellow-gold. It’s almost pearlescent and, frankly, a bit aftermarket. If you are going to do yellow, don’t get cold feet at the last moment.

Having looked at literally hundreds of thumbnail-sized photos I have been able to sort out the top six yellowest cars from all the other cars that weren’t yellow. I had to be careful though as one yellow car that came up in the search was from 2014. I didn’t include that. By the way, one of these cars, the Mila Plus, is the work of Magna, the Austrian Tier 1 supplier. Continue reading “2015 Geneva Motor Show – The Top Six Yellow Cars”